We’re the only jeweler in Central Minnesota that can design and make your jewelry in-house—from start to finish. And our custom design services are completely free! Let our team of artisans, goldsmiths and diamond setters meticulously craft an heirloom-quality piece that reflects your unique story, personality and style.

Four Easy Steps From Idea to Creation



Whether you know exactly what you want or haven't got a clue,

our non-commissioned artisans and designers will work with you to explore and develop ideas.

Content Bundle Step 1



We'll bring your imagination to life via hand-drawn sketches and/or real-time 3D technology. You'll provide input and feedback as our expert staff guide you in creating a piece that is all entirely your own.

Content Bundle Step 2



After you approve your design, our carver will build a three-dimensional

wax model that you can touch, feel and even try on. 

Layer 01



Once final adjustments are made to the wax carving, our goldsmith pours precious metal

into the mold of your piece and sets each hand-selected diamond and gemstone before polishing your jewelry to a brilliant shine.

Layer 03

Can You Use My Old Gold And Gems?

While it’s generally best to use new metals, up to 50% of the metal in your custom piece may come from existing jewelry. You may also incorporate diamonds and gemstones with emotional and/or historical significance into your custom piece.

Custom is Expensive, Right?

Our design services are completely free, so in most cases, custom jewelry is similar in price to items you would find in our showcases. The final cost is based on many factors, including complexity, metal type and quality of the diamonds and gemstones used.

How Long Does Custom Take?

Most custom designs can be completed in three to six weeks; however, we don't believe in taking shortcuts. We strongly recommend starting the process early if the piece is desired for a specific event or occasion.

Do I Need to Know the Type of Design I Want Before I Visit?

Some customers do come to us with ideas about what they want their piece to look like, but our expert, non-commissioned designers are trained to help you create a beautiful, heirloom-quality piece that reflects your unique story, personality and style. 

Why Team J.F. Kruse?

We’ve been doing custom work for a very long time, and we do it really well. You can trust us to get the details exactly right.

Ready to get started?

Get started on your one-of-a-kind, unique-to-you jewelry masterpiece today!

schedule now