Every evening, part of our bedtime routine with our kids is to each choose three things that we want to celebrate from the day. As you can imagine, answers vary and include everything from fruit snacks to the park to the love of family. For my husband and I, it is a way to connect as a family and focus on joy and gratitude.
That focus on joy and gratitude is the same for our team at J. F. Kruse Jewelers. The past year has presented all of us with unprecedented challenges – and, now more than ever, the thankfulness, honor, and privilege we feel to have the opportunity to serve our local community has never been greater. Each and every day, we strive to show our gratitude by giving our absolute best to every customer and adding a little sparkle to their life.
This fall marks our 20th year in business at J. F. Kruse Jewelers. I still remember helping my dad, Jim, set up the store all those years ago. There were two showcases, an old-fashioned cash register, and no computer in sight. However, he had a dream in his heart, a desire to provide for his family, and a strong passion for giving his best to others. He instilled those values into me and into J. F. Kruse, and it is those values that continue to guide us today.
As we celebrate this milestone anniversary, our passion for enriching the lives and always giving our best to others only continues to increase and is the strongest it has ever been. When a customer chooses us, each member of our team feels tremendously humbled, as well as a sense of responsibility and a passion to work hard and go above and beyond. There is still a sense of wonder and excitement for us – “Wow! They chose us!” – which is immediately followed by, “Alright, everyone, let’s get to work and give them our best!” As a team, we have never felt stronger, more focused, or more certain about who we are and what we strive to bring to our community.
As we look to the future, no matter what changes life may bring, our gratitude, passion for service, and J. F. Kruse values will always remain constant. From our entire team, we vow to uphold certain promises to you that you can always count on:
- We promise to always treat you like family.
- We promise to serve you with honesty and integrity.
- We promise to always work hard to give you our absolute best.
- We promise to always provide you with high-quality jewelry and world-class service that reflects your story.
- We promise to add a little sparkle to your life and to leave your world a little brighter than before we came into it.
- We promise to always stand behind our jewelry and our workmanship.
- We promise to always show you that your stories, your ideas, and your special moments matter.
To all of our customers – past, present, and future - thank you. Thank you from the bottom of our hearts for your loyalty and friendship over the past 20 years. Know that we will never take you for granted and will always work hard to earn your business.
From the entire team at J. F. Kruse Jewelers, thank you for being a part of the J. F. Kruse family. May your hearts be filled with peace, joy, and lots of sparkle this holiday season.