She’s Pretty…Focused on Enriching the Lives of Others!
October 10, 2019
How we take a three-pronged approach to rewarding work and giving back to enrich the lives of women."I love being able to enrich the lives of women and connect with them through my job. It is tremendously rewarding for me to help someone truly see how beautiful and special they are." -Melissa Kruse-Kelley, Owner and CEO of J.F. Kruse Jewelers
At J.F. Kruse, we are a company with purpose. A purpose that starts with three simple words: Spirit, Story, and Sparkle. Each word has its meaning and more importantly, each word is lived out by our staff.
Spirit speaks to the caring and genuine approach of the J.F. Kruse team, our commitment to integrity and the Christian principles we were founded on.
BECOME PART OF THE STORY
We believe every person has a story. We are honored to have the opportunity to learn and become a part of each story through the jewelry created or chosen, and the experience we deliver.
BE THE SPARKLE
We will be the sparkle in the lives of each person we meet, no matter how brief the encounter. We strive to be fun, funky and accessible!
You may step into our store because you need your jewelry cleaned or a gift for someone. But you'll leave with so much more thanks to the spirit the J.F. Kruse crew embodies and serves out each day with every customer."Jewelry has a way of making women feel confident, special, powerful, and loved," shared Melissa. "Especially when it's personalized for them or given to them by a loved one. Being given the gift of jewelry is reaffirming in a way - a constant, sparkly, beautiful reminder that we are loved and cherished."
Making the Community Sparkle a Little Brighter by Giving Back
It may be through our jewelry that we live out our purpose, but it's through our give back initiatives that we can help leave a legacy and a better place for all in Central Minnesota.
We support women in the community through the various programs, give backs and even with jewelry made by local female designers.
Through our Share Your Sparkle program, we focus on programs that exist to help women and their families, such as Bridging the Gap's Single Mom's program, the Boys and Girls Club and Catholic Charities' Food Shelf. We also sponsor the Lunch and Learns and Women's Summit through Next Monday as a way to give women the opportunity to connect with, support and learn from each other.
Additionally, we are proud to give a percentage of our profits from the Becoming Collection to various organizations in our community who help single moms.
We also strive to work with local female jewelry designers, such as Danielle of Create Hope Cuffs out of Kimball, Minnesota.
It is through our three-pronged approach to our purpose that we make a difference for our customers and the community."The more we recognize how powerful our inner beauty is, the more we're able to let it shine into the lives of others," stated Melissa.
By enriching the lives of women and many others through jewelry and a focus on giving back, we hope that women everywhere spa