In honor of women and all that they have to be in this world, we recognize their inner beauty.
At J.F. Kruse Jewelers, we believe in enriching the lives of others. Everything we do is an extension of our company values, from the quality jewelry we craft, even to the ads that we run. We are centered around showing others that their special moments, ideas and stories are important. This is exactly why we are sharing the message of inner beauty – because she’s pretty…important!
We work hard to provide high-quality jewelry, exceptional in-house custom design and world-class service that reflects the story of every guest. But that’s just what we do. Why we do this and who we do this for matters so much more to us.
Being a part of enriching the lives of women and staying true to our values is simply a reflection of who we are at J.F. Kruse. We do this through a guest experience that allows our employees to share their spirit, hear and understand the story of each customer and add sparkle to the lives of everyone they meet. This is part of what makes us different than a typical jewelry store because we get to the heart of the matter – you, and all the reasons you’re pretty…strong, brave, smart, worthy…
She’s pretty… is a source of uplifting energy and joy for all women who view it. Of all the things women have to be in this world, it’s best to be YOU and let your inner beauty shine. If we can help women be the best version of themselves through jewelry, we’ll do it.“Gold and jewelry are symbolic of how precious, valuable and beautiful we all are, says Melissa Kruse-Kelley, Owner and CEO of J.F. Kruse Jewelers. It’s important to remember that, as women, sisters, mothers, grandmothers, aunts, co-workers, and friends, we are all much more valuable than gold. We hope that everyone who wears a piece of jewelry from us will enjoy it and use it as a lovely, constant reminder of how precious, valuable and beautiful they truly are.”