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The Untold Engagement Story: The Diamond Ring

December 17, 2018

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There are Two Stories to Every Engagement: the Proposal and the Diamond Ring.


Getting engaged is one of the most exciting times for couples, and almost every engaged couple has their proposal story. Sweet, romantic, intimate, simple, funny – these are some of the words that could be used to describe an engagement, depending on the couple and whether the engagement went as planned.


This story will be told over again and thought of fondly throughout the years. Behind the scenes there is another story that doesn’t get as much attention but is, nonetheless, just as important; the diamond ring story.


This story starts when a person or couple walks into a jewelry store to shop for a ring and find the perfect diamond to go with it. This story really shouldn’t end because the ring will need love, attention and care throughout the years, including cleanings and expert inspections to ensure it continues to sparkle.


At J.F. Kruse, we don’t ever want this part of your story to be something you forget – or wish you could forget. Instead, it’s our goal to make it spectacular.


So, What Makes a Spectacular Diamond Ring Story?

The answer is customer service and doing diamonds differently.


The Service

When you work with us, we take the time to listen to you to find out what your needs are because we think of you like family and want to make you genuinely happy. Our staff members are experts and love what they do, not to mention they don’t work on commission so there is no pressure or ulterior motive – just honest care and compassion for you and your story.


The Diamond

We also do diamonds differently. We don’t pre-purchase diamonds like most jewelers. Instead, we have formed strong relations with world-renowned diamond cutters who allow us to keep their diamonds in our store. That means you get to handpick your diamond with confidence knowing that you have options beyond what’s in our case because we haven’t pre-purchased any diamonds. Additionally, we offer you three types of diamonds: natural, clarity-enhanced, and a lab-cultivated. Each type of diamond sparkles just the same, but each allows us to better meet your needs and budget.


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The Ring

Beyond the diamond, we carry many ring styles to make any lucky person happy to wear their ring for a lifetime. If you don’t find the perfect ring, we still have you covered. We are the only jeweler in Central Minnesota that can design and make your jewelry in-house, and our custom design services are completely free!


The Sparkle

Not only are we in the business of setting you up with the ring of a lifetime, but we also make sure it’s possible to wear that ring for a lifetime with our Carefree warranty. With this warranty, you’ll have more control and decision-making power over what matters most to you. And that’s what matters to us.


This is what makes us different, we don’t want to just sell you a diamond, we want to help tell your proposal story, and make your diamond ring story the best story.


What will your diamond ring story be?


Start your ring search today! View our engagement ring selection online or stop in our store.


J.F. Kruse Jewelers