J.F. Kruse —Family Matters
From engagement rings to anniversary and birthday gifts, selecting, creating and buying jewelry is oftentimes a family matter. So, choosing a family-owned and -operated jeweler—one who cares about many of the same things your family cares about and shares many of the same values—just makes good sense.
For over 16 years, we’ve combined our commitment to personal service with our burning passion for gorgeous jewelry. We’ve helped families—multiple generations—celebrate, commemorate and even mourn.
To our customers, J.F. Kruse Jewelers IS family, and family is…EVERYTHING.
FAMILY IS A FEELING.
Our staff members are salaried, which means you are never a sale or commission to them, and that’s a difference you feel the moment you walk through our doors. Our non-commissioned jewelry professionals are encouraged and inspired to cultivate a meaningful relationship with you—one that enables them to help you find or create the perfect piece of jewelry for each and every occasion.
This relationship-first approach cultivates loyalty among our staff and has allowed us to build an experienced team with more than 100 combined years in the industry.
FAMILY IS HONESTY.
We value simplicity, transparency, and honesty. That’s why we offer our lowest price on diamond jewelry right from the start.
Some jewelers buy a ring from their supplier at $2,000 and mark it up to $4,000. Then, after the ring sits on the shelf for a few months, they “sale” price it at $3,000. We don’t believe in using false markups and markdowns to trick you into thinking you’re getting a good deal. We put our best price forward right away.
FAMILY IS FOREVER.
When we rest your jewelry in a box with our name on it, we’re making a serious commitment. If your diamond falls out, we’ll replace it for free. If your ring breaks, we’ll repair it for free. In short, we promise to care for you—and your jewelry—for a lifetime.
Our free industry-leading warranty covers the following.
Metal & Gemstones
- diamond loss
- diamond chips or breaks
- prong, bezel, and channel breakage and wear
- crown damage and wear
- bent, broken, and worn bands
- cleaning, polishing, and inspection
- tightening of all diamonds and gemstones
- refinishing of all precious metals, including rhodium plating
- strength and durability validation of all precious metals
- ring sizing
- professional insurance appraisal with updates
We are proud and humbled that our customers choose J.F. Kruse Jewelers to be their family jeweler. We’re incredibly grateful they allow us to be part of their beautiful lives—and that they’re part of our lives too.