Antwerp Diamonds
Introducing … The Antwerp Club
New to J. F. Kruse: The Cross of Light Diamond
Buying A Diamond

The beauty and romance that sparkles within a diamond says what the heart feels, when words cannot express. To find the perfect diamond, it is necessary to have personal and professional service you can trust — this is what you will find at J. F. Kruse.

Every diamond’s price, rarity and beauty are determined by the combination of cut, color, clarity and carat weight. J. F. Kruse Jewelers guarantees the best price on any independently certified diamond, and our Certified and Graduate Gemologists (GIA) guide you through the decision process with honesty and care. Customers from all over the Midwest travel to J. F. Kruse to make that special purchase. Stop in to find out why!

Antwerp Diamonds

We go to great lengths for our customers. We would even go across the world to Antwerp, Belgium if it meant getting you the perfect diamond.

We really do travel to Antwerp because it is the “Diamond Capital of the World” where more than 80% of the world’s diamonds are cut, polished, and sold. In Antwerp, we deal directly with the diamond cutters with no middle-men or brokers involved. By eliminating one level of the normal distribution channel, we save money and we pass that savings on to our customers through “pre-orders.”

If you place a pre-order, we act as your personal diamond shopper while in Antwerp. Before we leave, we will set up the criteria and price point for your dream diamond. This is important because specifications such as cut, color, and clarity are just a starting point. Since no two diamonds are alike, diamonds with the same certifications can often differ dramatically in their appearance.

In Antwerp, we will spend hours examining “same-cert” diamond parcels in search of the perfect diamond, just for you; to match your heart’s desire.

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Introducing … The Antwerp Club

The Antwerp Club is a program designed especially for our customers who are particular about the diamond they want, but can’t afford to, or don’t want to, buy it right now.

As a member of The Antwerp Club, you begin putting money toward the diamond of your dreams now. When the time is right, J. F. Kruse will bring back the diamond of your dreams from Antwerp, Belgium!

BUT WAIT — there’s more! J. F. Kruse will add another 10% toward your diamond, as a reward for planning ahead and being in The Antwerp Club.

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New to J. F. Kruse: The Cross of Light Diamond:

For everything that brings light to your life, J. F. Kruse Jewelers is proud to introduce the Cross of Light Diamond. This extremely brilliant round diamond is specially cut, revealing three cross-like images visible from within.

The Cross of Light shows the love and faith that you share, whether in a new engagement ring as you begin your lives together, or for an anniversary, birthday, or any occasion that you want to celebrate with a personal and spiritual gesture.

Each Cross of Light Diamond is independently certified, laser inscribed, and available in all sizes.

Royalties from the Cross of Light Diamond help to meet the needs of orphans and widows in East Africa.

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Buying A Diamond

When making your diamond purchase, let us, your Master IJO Jeweler, put your mind at ease by adding the confidence, trust, integrity, honesty, and expertise you need when buying from the heart.

The 4 C’s classify the value of diamonds. Every diamond’s price, rarity and beauty are determined by the combination of cut, color, clarity and carat weight.

Cut
Cut describes the proportions and angles of a diamond. Many people confuse cut with the shape of the diamond. Although nature determines the other three characteristics, it takes a master diamond cutter to reveal a diamond’s true beauty, making it the most important diamond characteristic.

A well-cut diamond reflects light from one mirror-like facet to another and projects the light through the top of the stone. The result is a fiery and brilliant display. Diamonds that are cut too deep or too shallow leak light through the side or bottom resulting in a lackluster appearance and diminish the value.

Color
White diamonds are the most popular, even though diamonds are found in a kaleidoscope of color. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA). Color differences can be so subtle that diamond colors are graded under controlled lighting conditions and are compared to a master set for accuracy.

Clarity
Naturally occurring inclusions such as minerals or fractures are identifying characteristics created while diamonds are formed in the earth. At J. F. Kruse Jewelers, we use magnification to view diamonds at 10x their actual size so these tiny inclusions are more easily seen.

The greater the diamonds clarity, the more rare and valuable it is. A diamond with an inclusion in the middle or top could impact the dispersion of light, making the diamond less brilliant.

Carat Weight
Carat is a diamond’s measure of weight, not size. A full carat is equal to 100 points. Since larger diamonds are found less frequently in nature, a 1-carat diamond will cost more than twice a ½ carat diamond (assuming all other characteristics remain constant). The cut and the mounting can make a diamond appear larger than its actual weight. At J. F. Kruse Jewelers, we help you find the right diamond and mounting to optimize its beauty.

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