The beauty and romance that sparkles within a diamond says what the heart feels and words cannot express.  Rare and fascinating, mysterious and magical, the diamond has ignited romantic passion throughout history.  To find the perfect diamond, it is necessary to have personal and professional service you can trust — this is what you will find at J. F. Kruse Jewelers.

Every diamond’s price, rarity, and beauty are determined by the combination of cut, color, clarity, and carat weight.  At J. F. Kruse, our Certified and Graduate Gemologists (G.I.A.) guide you through the decision process with honesty and care. When making your diamond purchase, let us put your mind at ease by adding the confidence, trust, integrity, honesty, and expertise you need when buying from the heart.

An Early Fascination

Created more than 3 billion years ago in the earth’s mantle, most diamonds worn today were brought to the earth’s surface by volcanic eruptions over 100 million years ago!  Even before diamonds were mined in large quantity toward the end of the 19^th century, they were a source of fascination and value to early man.  The Greeks regarded them as tears of the gods.  It is a derivation of the Greek word “adamas,” meaning unconquerable, that gave the diamond its name. 

The diamond became the primary token of love toward the end of the 15^th century, when Austrian Archduke Maximilian gave the first diamond engagement ring to his betrothed.  Five centuries later, the diamond remains one of the most luxurious and desirable gifts for any romantic and celebratory occasion, a gem whose purity and brilliance symbolizes lasting love. 

What Makes Diamonds Special?

Unique Beauty:  The beauty and inner fire of the diamond has made this gem prized for centuries.  A diamond’s complex characteristics cannot be duplicated.  Each stone, like its owner, is endowed with a personality and character uniquely its own. 

Durability:  A diamond is the hardest natural substance known to man (ranking 10.0 on the Mohs Hardness Scale) and is resistant to deterioration.  When cared for properly, diamond jewelry can be worn every day and passed on as heirlooms to future generations. 

Rarity:  Although new resources for diamonds are being explored and discovered, their supply remains limited.  Further, not all rough diamonds are suitable for gem cutting. 

Enduring Value:  Gem-quality diamonds have consistently retained their value, and most often have increased in value, after years of being worn and enjoyed.  

Mohs Hardness Scale