J. F. Kruse Jewelers was founded in 2000 with the goal of becoming the premiere destination for jewelry and service in the St. Cloud area. Since then, we’ve become much more than just a retail jewelry store.
Our unwavering focus on superior customer service and our commitment to offering St. Cloud and Central Minnesota an unparalleled engagement ring, jewelry, diamond buying, and custom design experience have allowed us to grow and make a difference in the lives of each of our customers.
Co-owners Jim Kruse, Peter Maus, and Melissa Kruse-Kelley, having been in the jewelry business for over five decades, are raising the bar with their dedication to customer service, jewelry design, and value. We encourage you to compare us with other jewelers and see for yourself. You’ll find the absolute best service and the best selection in jewelry shopping at J. F. Kruse Jewelers!
Being a jeweler is about sharing special moments with our clients. We love that. We’re honored to be a part of your lives and your stories and love being a part of making your dreams come true. That is what jewelry is all about, for us and for you.

As we grow, it has become more and more essential to define the core purpose from which we develop our culture and brand, determine our business strategies, and provide the best possible service to customers. For the J. F. Kruse family, our purpose is defined with three simple words: Spirit, Story, Sparkle.
Speaks to the caring and genuine attitude of the J. F. Kruse Team, our commitment to integrity, and the Christian principles J. F. Kruse Jewelers was founded on.
We believe every person has a story. J. F. Kruse Jewelers is honored to have the opportunity to learn and become a part of each story both through the jewelry created or chosen and the experience delivered.
We strive to be fun, funky, and accessible! We will be the sparkle in the lives of each person we meet, no matter how brief the encounter.
At J. F. Kruse Jewelers, we believe in giving back to our community. We are active members of the St. Cloud Area Chamber of Commerce, Zonta International, and the Forum of Executive Women. We support many local causes including Youth for Christ, the American Heart Association, Habitat for Humanity, Muscular Dystrophy, and families and children with medical concerns. We also partner with The Raining Season, an organization that helps orphaned children and impoverished families in the country of Sierra Leone, West Africa. We have been blessed as a company and believe in sharing those blessings to benefit others.